The anti-steroid campaign “Don’t Be An Asterisk” was organized to provide people with knowledge about application of steroids, about dangerous things connected with performance-enhancing drugs within and outsides sports in order to promote ceasing administrating these medications.
But this campaign was in negligence during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to reinvigorate activities of this campaign. It was made a decision to create a new gateway page for the website and to alter the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” that has been uncharged for more than 2 years. This site promotes the visitors to visit another new page which is on Facebook. Thus, they may play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The initial website DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive players don’t avoid the asterisks, their bodies become much more muscular.
Although the game has been thought out to create the perception among kids that steroids are not safe, the results are turned to be opposite. Children find it funny to fail avoiding asterisks and to observe how muscles of the interactive soccer players become essentially increased. However this game is still available on the website, it is unlikely that it will be able to convince children that steroids should not be administrated.
The principal goal of this anti-steroid campaign is to convince children that a user of steroids isn’t a trustful individual; he\she is “fake”, a “joke” and a “poser”.
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